2018–20
Photography beginnings
Started taking photography seriously around 2018 and kept developing the craft through 2019–20, building the foundation for the later travel, aerial and lifestyle portfolio.
Background / CV
Archie
McNicol
Profile
A creator, community manager and photographer whose work developed across several lanes rather than one traditional career path. Photography started first, around 2018; creator community operations, short-form content, performance partnerships and digital projects were then built around the same mix of creativity, audience understanding and practical delivery.
Background / chronology
Early independent work
Fashion / e-commerce
Launched and operated an independent fashion project, learning branding, e-commerce, customer communication and the commercial side of building something for an audience.
2023
Creator community operations
Began the long-running CapCut community-management work that developed into creator support, reporting, challenge operations, payments, moderation and central-team liaison.
2024
@fitswitharchie grows
Fashion and lifestyle content became a much larger public focus, developing into regular short-form work, brand campaigns and a community that later passed 25K followers and 20M views.
2024–26
Performance partnerships
Expanded creator work into commerce and performance partnerships, learning to measure sign-ups, parcel activity and freight outcomes rather than stopping at social reach.
2026
Full-time creative focus
After completing A-level study, chose to move directly into full-time creative work rather than university, with creator work, photography, community operations and digital projects developed together.
Current / recent experience
01↗02↗03↗04↗05↗
2026 — present
Digital projects
Web / content systemsBuilding web experiences and practical content systems that connect portfolio presentation, analytics, asset organisation and publishing workflows.
2024 — present
@fitswitharchie
Content creatorFashion and lifestyle short-form content grown into a 25K+ community and more than 20M views, alongside paid and gifted work across fashion, fragrance, live commerce and events.
2024 — 2026
Performance partnerships
Commerce promotion / performanceCreator-led promotional work with shopping and shipping services, measuring sign-ups, parcel activity and freight outcomes through spreadsheet, CSV and dashboard workflows. Partner-level reporting is shared privately where relevant.
2023 — present
CapCut UK
Community manager / creator operationsMore than three years working directly with creators and central teams across support, challenges, payment administration, reporting, moderation, issue escalation and programme communication.
2018 — present
Photography
Travel / aerial / event / lifestyle photographerPhotography began as an early creative interest around 2018, developed through 2019–20 and later grew into a large travel, aerial, event and lifestyle archive presented independently and through Pexels.
Education
Completed 2026
A-levels
GeographyMedia StudiesPhotography
Completed A-level study in 2026, then moved directly into full-time creative work rather than university.
Working areas
Creator production
Concepts, styling, presenting, filming, editing and campaign delivery for TikTok and Instagram.
Community operations
Creator support, moderation, challenge operations, payments, reporting, issue escalation and central-team communication.
Photography
Travel, aerial, event and lifestyle capture, editing, curation and portfolio presentation, developed from an interest that began around 2018.
Performance
Registration, activation, parcel and freight reporting for creator-led affiliate and commerce partnerships.
Digital
Web builds, asset systems, analytics workflows and practical publishing infrastructure.
Toolkit / practical experience
Content production
Concept developmentStylingOn-camera presentingShort-form filmingEditingTikTokInstagram Reels
Community / operations
DiscordCreator supportModerationChallenge operationsPayment administrationBug escalationWeekly reporting
Photography / capture
Sony ZV-1 IIDJI Air 3DJI Osmo Action 5 ProTravel photographyAerial photographyEvent coverage
Web / data
Next.jsReactGitHubVercelSupabaseCloudinaryCSV workflowsSpreadsheet reporting
Selected clients / partners
NikeBOSSMoschinoSuperdryLyle & ScottDAVIDOFFJean Paul GaultierWhatnotSketch.co / All Points East
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