2023
Fashion / e-commerce
Independent fashion projectRan an independent fashion project covering branding, e-commerce and customer communication.
About / Archie McNicol
The full picture, in one place.
UK creator-operations and community professional, content creator and photographer working across campaigns, AI systems and digital projects.
Background & experience ↓25K+Audience
27.9M+Verified video views
3+ yrsCapCut UK creator ecosystem
616Photographs in the public archive
Background / experience
01↗02 03 04↗05↗06↗07↗
2018 — present
Photography
Lifestyle / fashion / event / travel photographerLifestyle, fashion, event and travel photography, alongside short-form video and a 616-image public archive.
2023 — 2024 · 1 year 6 months
Fancensus
Freelance video game analystAnalysed and maintained video-game industry data across social media, content creators, digital marketplaces and online storefronts, supporting visibility, engagement and performance tracking across global markets including PlayStation and Xbox ecosystems.
Apr 2023 — present
CapCut UK
Community manager / creator operationsUK creator operations with international internal teams across support, challenges, payments, reporting, creator feedback, AI and generative-product support, and issue escalation.
Mar 2024 — present
@fitswitharchie
Content creator & social mediaFashion and lifestyle creator with a 25K+ audience, 27.9M+ verified visible cross-platform video views and paid or gifted campaigns across fashion, fragrance, live commerce and events.
Selected clients / partners
NikeBOSSMoschinoSuperdryLyle & ScottDAVIDOFFJean Paul GaultierWhatnotAll Points East
2024 — 2026
Performance partnerships
Commerce promotion / performanceCommerce promotion measured through sign-ups, parcels and freight; partner-level reporting stays private.
2026 — present
Digital projects
Web / AI / content systemsWeb builds, data systems and a fully operational agentic AI workflow for creator operations, publishing, analytics and asset management.
Toolkit / practical experience
Content production
Concept developmentStylingOn-camera presentingShort-form filmingEditingTikTokInstagram Reels
Community / operations
DiscordCreator supportCross-border communicationModerationChallenge operationsPayment administrationBug escalationWeekly reporting
Photography / capture
Sony ZV-1 IISamsung Galaxy S26 UltraDJI Air 3DJI Osmo Action 5 ProDJI Mic 2Travel photographyAerial photographyEvent coverage
AI / web / data
CapCut AISeedanceHiggsfieldChatGPTAgentic AI workflowsKnowledge retrievalRailwaySupabaseVercelNext.js