Business / web
Build the system around the work.
Portfolio sites, landing pages and content systems designed around how the material will actually be updated, measured and maintained.
Current stack
Next.jsReactVercelGitHubSupabaseCloudinary
Current case study
This portfolio.
The site itself is an example of the approach: a Next.js portfolio that combines a large photography archive, brand-work data, performance case studies, SEO metadata, deployment checks and private source data without turning the public experience into an admin dashboard.
- Responsive App Router build
- 616-image public photography archive
- Structured brand and campaign data
- GitHub verification before release
- Vercel deployment workflow
- Private Supabase recovery / source tables
01Clear first
Structure information around what a visitor needs to find rather than around the tool used to build it.
02Maintainable
Keep data and repeated content structured so future additions do not require rebuilding the page from scratch.
03Measured
Include the boring-but-important layer: metadata, verification, performance checks and deployment discipline.